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AI avatar replaces CEO in Klarna's update

Jun, 06, 2025 Hi-network.com

Klarna CEO Sebastian Siemiatkowski recently used an AI-generated avatar to deliver the company's quarterly earnings report, marking a bold step in the fintech firm's ongoing integration of AI.

Though the avatar's performance revealed minor flaws, such as awkward blinking and voice syncing issues, the presentation showcased Klarna's broader commitment to using AI across both operations and communications.

The Swedish firm has credited AI-driven efficiencies and a 40% workforce reduction for sustaining profitability and increasing revenue per employee to nearly US$1 million.

These advances build on years of investment in machine learning, which began with personalised checkout systems and now underpin core services like fraud detection and customer support.

By using an AI avatar in a leadership role, Klarna signals its belief in AI not only as a business tool but also as a viable medium for engaging investors. As the company prepares for its IPO, this move underscores its technological focus and willingness to redefine fintech communication norms.

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