Microsoft has launched a new feature in its Bing app called Bing Video Creator, allowing users to generate videos using text prompts. That tool leverages OpenAI's advanced Sora model, marking the first time Sora is available for free to the public, as it was previously restricted to paying OpenAI customers.

However, the feature is currently limited to the Bing mobile app and is not yet accessible on desktop. To use the service, users must be signed into a Microsoft account.

Initially, they can create up to 10 videos for free; after that, each video costs 100 Microsoft Rewards points, which can be earned by searching with Bing or shopping in the Microsoft Store. For instance, users get five points for each Bing search on a PC, up to 150 points daily.

Each video is limited to five seconds and must be generated in vertical 9:16 format, a layout ideal for social media platforms like TikTok and Instagram. Users can generate up to three clips at a time.

Although labelled 'fast' mode, the generation process may still take hours. Microsoft says support for horizontal formats is on the way.

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