A team at the University of Maryland found that adversarial attacks easily strip most watermarking technologies designed to label AI?generated images. Their study reveals that even visible watermarks fail to indicate content provenance reliably.

The US researchers tested low?perturbation invisible watermarks and more robust visible ones, demonstrating that adversaries can easily remove or forge marks. Lead author Soheil Feizi noted the technology is far from foolproof, warning that 'we broke all of them'.

Despite these concerns, experts argue that watermarking can still be helpful in a broader detection strategy. UC Berkeley professor Hany Farid said robust watermarking is 'part of the solution' when combined with other forensic methods.

Tech giants and researchers continue to develop watermarking tools like Google DeepMind's SynthID, though such systems are not considered infallible. The consensus emerging from recent tests is that watermarking alone cannot be relied upon to counter deepfake threats.