Adidas has confirmed a cyber attack that led to the compromise of customer data held by a third-party service partner.

According to the company, unauthorised access was gained to consumer contact details submitted during previous interactions with its customer service help desk. Payment credentials and passwords were not affected.

Affected individuals are now being notified directly, with the company expressing sincere regret for any concern caused. Contact information, such as names and email addresses, appears to be the primary type of data exposed.

Steps were taken immediately to contain the incident, with cybersecurity experts brought in to assist in a detailed investigation. Adidas stressed its commitment to safeguarding user data and is reviewing its systems to prevent similar breaches in future.

This incident adds to a growing list of cyber attacks targeting major UK retailers. Recent breaches involving Marks & Spencer, Co-op, and Harrods have caused operational disruption, prompting a wider investigation by the National Crime Agency into possible links among the attacks.

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