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How to delete your 23andMe data ASAP - and why you should

Jun, 12, 2025 Hi-network.com
How to delete your 23andMe data and why you should do it now
23andMe / Elyse Betters Picaro /

23andMe's interim CEO Joseph Selsavage recently told Congress that roughly 1.9 million of customers (or about 15% of its 15 million users) have already asked to delete their genetic data amid the company's Chapter 11 bankruptcy and looming sale to pharmaceutical maker Regeneron.

I was one of 23andMe's early adopters. I wanted to trace my French and Ashkenazi Jewish roots, and in its early days, the service provided fascinating family-history insights. But after nearly two decades of growth -- peaking at a $6 billion valuation in 2021 -- 23andMe is a shell of its former self. Its pivot to drug research and development failed to gain traction, and a major October 2023 data breach torpedoed any remaining customer trust, driving the company to lose over 99% of its value by 2024.

Also: A drug developer is buying 23andMe - what does that mean for your DNA data?

Now, with millions of genetic profiles -- including mine -- caught in bankruptcy limbo, there are worries about who will control this vast trove of sensitive DNA data. California's attorney general has even urged customers to delete their records, pointing out that, unlike medical information protected under HIPAA, direct-to-consumer genomic data lacks strong federal privacy safeguards. 

If you're uneasy about your genetic information falling into the wrong hands -- or tied indefinitely to pharmaceutical research you didn't explicitly authorize -- you still have the power to delete it. Here's how.

How to delete your 23andMe data

What you'll need:A 23andMe account and the ability to access your account either from a PC or a mobile device. 

1. Download your data

Before deleting anything, let's download your data for safekeeping. Log in to 23andMe, go to Settings > 23andMe Data > View, and select the reports, raw data, or family-tree files you want to preserve.

Also: You could get$10K from 23andMe's data breach - how to file a claim today

If you can't find Settings, just select your username and choose Settings from the dropdown. This opens the central hub where you can manage everything from report preferences to privacy controls.

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23andMe Download your data
Elyse Betters Picaro /

2. Delete your account data

In the same 23andMe Data section, click Permanently Delete Data. You'll receive an email titled "23andMe Delete Account Request." Click the confirmation link to start the irreversible deletion process.

Also: Have a genealogy mystery? How I used AI to solve a family puzzle

Once confirmed, your online access is immediately revoked and the deletion process begins.

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23andMe Delete your account data
Elyse Betters Picaro /

3. Destroy your physical sample

If you opted to store your saliva sample, you'll want to visit Settings > Preferences and request sample destruction. This instructs 23andMe's lab to discard any remaining material.

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Destroy your physical sample
Elyse Betters Picaro /

4. Revoke research consent

Finally, under Settings > Research & Product Consents, withdraw permission for your data and sample to be used in future studies. Note that data already used in published research cannot be pulled back.

Also: How Google is using AI to improve its medical advice reputation

23andMe says it will retain a minimal set of information about you -- such as your date of birth and a log of your deletion request -- to satisfy audit and legal record-keeping obligations. 

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FAQs

Why should I delete my 23andMe data?

Your genome contains personal data including ancestry, health predispositions, and familial connections. In bankruptcy, these immutable records could be sold to buyers with unknown privacy safeguards.

Can I reverse a deletion request?

No. Once you confirm "Permanently Delete All Records" via the confirmation email, the process is irreversible and your account is permanently closed.

What personal information does 23andMe keep?

To comply with legal retention requirements, 23andMe keeps some metadata about your account -- including your account email, DOB, sex, a deletion-request record, and even communications "related to inquiries or complaints and legal agreements."

When did 23andMe file for bankruptcy?

The company filed for Chapter 11 protection in late March 2025, citing weak kit sales and mounting operational costs. A reputational fallout from a 2023 data breach likely eroded profitability as well, all of which led to the restructuring move.

Who's purchasing the company's data assets?

Regeneron Pharmaceuticals won the auction with a$256 million bid. It intends to apply the data toward drug-development.

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