Paris Saint-Germain (PSG) has revealed it holds Bitcoin in its treasury, becoming the first sports club to make such a move public. The announcement was made during the Bitcoin 2025 conference in Las Vegas by Par Helgosson, head of PSG Labs.

He called it part of a 'new generation trend,' reflecting the club's efforts to align with future-facing innovations.

The club began acquiring Bitcoin last year, converting part of its fiat reserves into the digital asset. Helgosson highlighted the relevance of the decision by pointing out that 80% of PSG's global fanbase is under the age of 34.

With over 550 million fans worldwide, the move positions PSG as a leader among sports organisations adapting to the digital economy.

Football remains the most active sport for crypto sponsorships, accounting for 43% of all crypto deals in the 2024/25 season, according to SportQuake.

The trend has seen a 64% annual increase, driven largely by European leagues and global campaigns amid political uncertainty in the US.

PSG joins a growing number of institutions adding Bitcoin to their balance sheets. Analysts credit both exchange-traded funds (ETFs) and political momentum, particularly under President Trump's administration, for boosting corporate confidence in Bitcoin as a strategic asset.

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