Online searches for VPNs skyrocketed in the UK following the introduction of new age verification rules on adult websites such as PornHub, YouPorn and RedTube.

Under the Online Safety Act, these platforms must confirm that visitors are over 18 using facial recognition, photo ID or credit card details.

Data from Google Trends showed that searches for 'VPN' jumped by over 700 percent on Friday morning, suggesting many attempt to sidestep the restrictions by masking their location. VPN services allow users to spoof their device's location to another country instead of complying with local regulations.

Critics argue that the measures are both ineffective and risky. Aylo, the company behind PornHub, called the checks 'haphazard and dangerous', warning they put users' privacy at risk.

Legal experts also doubt the system's impact, saying it fails to block access to dark web content or unregulated forums.

Aylo proposed that age verification should occur on users' devices instead of websites storing sensitive information. The company stated it is open to working with governments, civil groups and tech firms to develop a safer, device-based system that protects privacy while enforcing age limits.